The Play-Doh brand is proud to celebrate over 60 years of colorful, creative play. Since it was first introduced in 1956, Play-Doh modeling compound has become a classic and beloved toy, used in homes and schools around the world by children of all ages. Play-Doh has long been a staple of early childhood fun. Whether it’s store-bought or homemade, Play-Doh can keep children occupied for a long time, using their imaginations to create all sorts of doughy fun. Beyond being fun, play dough has several important benefits for children’s development.